Substack rewards a different approach and lets journalists be paid directly for their work. The ad-driven incentives of digital media in the 2010s, says Storr, changed journalism for the worse, as outlets sacrificed their sensibilities, and often their standards, in the pursuit of traffic. “Substack is providing an alternative, more thoughtful place to write,” says Farrah Storr, a former editor of Elle magazine who is now Substack’s UK head of writer partnerships. But while its user base is relatively small, its cultural impact is already significant. The company – launched in the US in 2017 by the former journalist Hamish McKenzie, the developer Jairaj Sethi and the tech CEO Chris Best – takes 10 per cent of revenue raised by writers or creators (Substack also hosts podcasts and video). It is reported to have made all of $9m in revenue in 2021, though it raised $65m in funding in March 2021 at a $650m valuation (it abandoned plans to raise more funding in 2022 after financial markets soured). Science and Technical Research and Development.Infrastructure Management - Transport, Utilities.Information Services, Statistics, Records, Archives.Information and Communications Technology.HR, Training and Organisational Development.Health - Medical and Nursing Management.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |